Social listening is a skill that all advocates of content marketing anywhere in the world need to master. As purveyors of information, it’s often tempting to forego listening to the audience and focus solely on producing certain types of content, but this can alienate your audiences instead of drawing them to you.
If you’re a company looking to improve your marketing strategy, working with a consulting firm that incorporates social listening into its mix of strategies, such as Joined-Up Marketing, can lead to truly impactful content marketing at base and in all your areas of business presence.
http://joinedupmarketingworks.com/optimal-content-marketing-requires-good-deal-social-listening/
Joined-Up Marketing
Tuesday, 11 November 2014
Friday, 1 August 2014
Staying True to the Brand Benfits Companies
McDonalds’ Canada seems to be
running one of the most successful content marketing strategies in
the industry by playing the honesty card. Its website set up a
section called “Our Food, Our Questions”, exclusive for the
Q&A’s. Customers may ask any question about their food, and
they will be answered immediately. It’s a convenient setup not only
for the curious, but also for customers who want to know more about
the food they are ordering online. Many food-related websites are
only accessible through their Twitter and Facebook pages.
In McDonald’s Canada Q&A site,
even tough interrogations from customers were entertained, according
to FastCompany.com. The ‘no-dodging-of-questions’ policy was one
of the campaign’s values which the customers welcomed.
Customers always appreciate
integrity and candor from the companies they patronize. A Business
News Daily article, had stated that the willingness of businesses to
be transparent with information that their customers need to know
will determine the direction that content marketing will take in the
future. While it looks as though it is the nature of advertisers and
marketers out there to bend the truth about their products and
services as part of their creative license, the future of content
marketing industry is geared towards becoming more creatively
forthright and authentic. Customers value ease and convenience and
companies learn to gain their trust by being offered high-quality and
honest content. This kind of customer service approach keeps your
customers and clients alike satisfied and happy to do business with
you.
Monday, 14 July 2014
Changing the Rules for Online Engagement With Content Marketing in Toronto
Take Joined-Up Marketing as an example. As a firm offering online content marketing services in Toronto, the company has to provide a steady stream of fresh and relevant content for the client brands it serves to gain the trust of consumers. The public is looking for transparency from the companies they engage with. Every point of online contact and engagement is an opportunity for businesses to assert their credibility and build the transparency that will ultimately strengthen their brand.
But it’s not just about page views, likes and shares. Organisations want stronger signs that their marketing efforts are truly working for them. They want a tangible return on their marketing investment: visitors that turn into paying buyers, repeat buyers and ultimately refer others.
http://joinedupmarketingworks.com/changing-rules-online-engagement-content-marketing-toronto/
But it’s not just about page views, likes and shares. Organisations want stronger signs that their marketing efforts are truly working for them. They want a tangible return on their marketing investment: visitors that turn into paying buyers, repeat buyers and ultimately refer others.
http://joinedupmarketingworks.com/changing-rules-online-engagement-content-marketing-toronto/
Monday, 30 June 2014
Three Types of Interesting Content for Your Site
It’s
in the nature of people to gravitate towards anything out of the
ordinary: celebrities, unexplained phenomena, strange news stories,
and the like come to mind. They stick to whatever catches their eye
the most, and stay there until their curiosity is satisfied. This, in
a way, explains the importance of content marketing for your website.
If
you wish to create some eye-catching content that can direct internet
traffic to your favour, you’ll need to identify your audience
first. Based on your knowledge of your target audience, you can then
pique people’s interest by giving them business-relevant,
user-relevant, and time-bound content.
Business-relevant
content
pertains to anything that you offer to your customers and/or business
partners. New products, promotions, special offers, industry news,
and such can generate interest, especially if your audience is loyal
to your brand and industry. User-relevant
content,
on the other hand, simply refers to content that affects your
audience directly. Tips, trivia, and anecdotes from famous people can
easily turn heads because they relate to your audience at a more
personal level.
Finally,
time-bound
content is
sure to create interest despite its rather short lifespan. Ongoing
events, birthdays, anniversaries, and trending news stories are just
some things that attract attention, at least up until they run their
course.
Monday, 19 May 2014
Writing Content for Startups
Online businesses - especially
startups - rely on quality content now more than ever to attract
customers to their product or services. In the age of wireless
communication, all it takes is a few seconds to make a potential
customer interested on your offerings, or they’ll go for something
or somebody else. For a startup business, there are some pointers to
keep in mind when writing your content marketing pieces.
What Your Audience Wants
A key to writing good promotional
content is to visualize how your target audience will see your
content. For instance, if your products or services are for a younger
set of customers like teenagers, use words that they’ll understand
to convey your ideas effectively. You can style the content around,
say, regular teenager problems where a solution involves your goods
or services.
No Chunks!
Like slabs of meat sliced into
smaller cuts for easier consumption, online
content works well when an article is
divided into sections for easy readability. Be sure to add headings,
as these allow your reader to easily scan and see what information
they want to read.
Quality Control
If your articles have options to be
shared over social media platforms, any mistakes and inconsistencies
in the material can be mercilessly dissected, which can affect your
online reputation, and ultimately, your bottom line. As such, your
team should edit the material for consistency and accuracy of facts
before posting. Remember, there’s no such thing as too much
proofreading.
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