McDonalds’ Canada seems to be
running one of the most successful content marketing strategies in
the industry by playing the honesty card. Its website set up a
section called “Our Food, Our Questions”, exclusive for the
Q&A’s. Customers may ask any question about their food, and
they will be answered immediately. It’s a convenient setup not only
for the curious, but also for customers who want to know more about
the food they are ordering online. Many food-related websites are
only accessible through their Twitter and Facebook pages.
In McDonald’s Canada Q&A site,
even tough interrogations from customers were entertained, according
to FastCompany.com. The ‘no-dodging-of-questions’ policy was one
of the campaign’s values which the customers welcomed.
Customers always appreciate
integrity and candor from the companies they patronize. A Business
News Daily article, had stated that the willingness of businesses to
be transparent with information that their customers need to know
will determine the direction that content marketing will take in the
future. While it looks as though it is the nature of advertisers and
marketers out there to bend the truth about their products and
services as part of their creative license, the future of content
marketing industry is geared towards becoming more creatively
forthright and authentic. Customers value ease and convenience and
companies learn to gain their trust by being offered high-quality and
honest content. This kind of customer service approach keeps your
customers and clients alike satisfied and happy to do business with
you.
