Online businesses - especially
startups - rely on quality content now more than ever to attract
customers to their product or services. In the age of wireless
communication, all it takes is a few seconds to make a potential
customer interested on your offerings, or they’ll go for something
or somebody else. For a startup business, there are some pointers to
keep in mind when writing your content marketing pieces.
What Your Audience Wants
A key to writing good promotional
content is to visualize how your target audience will see your
content. For instance, if your products or services are for a younger
set of customers like teenagers, use words that they’ll understand
to convey your ideas effectively. You can style the content around,
say, regular teenager problems where a solution involves your goods
or services.
No Chunks!
Like slabs of meat sliced into
smaller cuts for easier consumption, online
content works well when an article is
divided into sections for easy readability. Be sure to add headings,
as these allow your reader to easily scan and see what information
they want to read.
Quality Control
If your articles have options to be
shared over social media platforms, any mistakes and inconsistencies
in the material can be mercilessly dissected, which can affect your
online reputation, and ultimately, your bottom line. As such, your
team should edit the material for consistency and accuracy of facts
before posting. Remember, there’s no such thing as too much
proofreading.