It’s
in the nature of people to gravitate towards anything out of the
ordinary: celebrities, unexplained phenomena, strange news stories,
and the like come to mind. They stick to whatever catches their eye
the most, and stay there until their curiosity is satisfied. This, in
a way, explains the importance of content marketing for your website.
If
you wish to create some eye-catching content that can direct internet
traffic to your favour, you’ll need to identify your audience
first. Based on your knowledge of your target audience, you can then
pique people’s interest by giving them business-relevant,
user-relevant, and time-bound content.
Business-relevant
content
pertains to anything that you offer to your customers and/or business
partners. New products, promotions, special offers, industry news,
and such can generate interest, especially if your audience is loyal
to your brand and industry. User-relevant
content,
on the other hand, simply refers to content that affects your
audience directly. Tips, trivia, and anecdotes from famous people can
easily turn heads because they relate to your audience at a more
personal level.
Finally,
time-bound
content is
sure to create interest despite its rather short lifespan. Ongoing
events, birthdays, anniversaries, and trending news stories are just
some things that attract attention, at least up until they run their
course.