Take Joined-Up Marketing as an example. As a firm offering online content marketing services in Toronto, the company has to provide a steady stream of fresh and relevant content for the client brands it serves to gain the trust of consumers. The public is looking for transparency from the companies they engage with. Every point of online contact and engagement is an opportunity for businesses to assert their credibility and build the transparency that will ultimately strengthen their brand.
But it’s not just about page views, likes and shares. Organisations want stronger signs that their marketing efforts are truly working for them. They want a tangible return on their marketing investment: visitors that turn into paying buyers, repeat buyers and ultimately refer others.
http://joinedupmarketingworks.com/changing-rules-online-engagement-content-marketing-toronto/
