Three Types of Interesting Content for Your Site

It’s in the nature of people to gravitate towards anything out of the ordinary: celebrities, unexplained phenomena, strange news stories, and the like come to mind. They stick to whatever catches their eye the most, and stay there until their curiosity is satisfied. This, in a way, explains the importance of content marketing for your website.

If you wish to create some eye-catching content that can direct internet traffic to your favour, you’ll need to identify your audience first. Based on your knowledge of your target audience, you can then pique people’s interest by giving them business-relevant, user-relevant, and time-bound content.

Business-relevant content pertains to anything that you offer to your customers and/or business partners. New products, promotions, special offers, industry news, and such can generate interest, especially if your audience is loyal to your brand and industry. User-relevant content, on the other hand, simply refers to content that affects your audience directly. Tips, trivia, and anecdotes from famous people can easily turn heads because they relate to your audience at a more personal level.

Finally, time-bound content is sure to create interest despite its rather short lifespan. Ongoing events, birthdays, anniversaries, and trending news stories are just some things that attract attention, at least up until they run their course.