Social listening is a skill that all advocates of content marketing anywhere in the world need to master. As purveyors of information, it’s often tempting to forego listening to the audience and focus solely on producing certain types of content, but this can alienate your audiences instead of drawing them to you.
If you’re a company looking to improve your marketing strategy, working with a consulting firm that incorporates social listening into its mix of strategies, such as Joined-Up Marketing, can lead to truly impactful content marketing at base and in all your areas of business presence.
http://joinedupmarketingworks.com/optimal-content-marketing-requires-good-deal-social-listening/
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